Friday, April 29, 2011

Disney Sucks


The political economy approach to these films studies how Disney produces its products in economic terms and the way it pays its employees. The cultural studies approach discusses how Disney affects the culture of its audience on a grand scale. Lawrence Grossberg, while criticizing the separation of these terms, notes that “cultural studies ignores the institutions of cultural production, it celebrates popular culture and gives up any oppositional role." These films reveal how Disney is creating America’s culture and selling it for huge profits, a process which is classified under both cultural studies and political economy. Mouse Trapped 2010 portrays Disney as an evil corporation that abuses its employees. The film is very effective with its use of personal stories, continual sad music, and exposing Disney’s true operations. A lady shares her story of Disney failing to put a light in the trailer she works in. She believes that Walt Disney would not want his company treating its employees so terribly. The fantasy world that Disney creates is opposite to the way in which the corporation operates. Mickey Mouse Monopoly exposes how Disney has an extremely large influence on American culture. In one scene, a series of logos representing media outlets that Disney owns is displayed on the screen to show how Disney is controlling the American culture. Disney creates a spectacle of innocence that the executives hide behind because Disney has a monopoly on the market on how it represents itself. Since Disney has such a fun and entertaining reputation, people have difficulty criticizing it for its corrupt and sinful operations.

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