In Ghetto Delta Airlines, race is portrayed from the perspective of an affluent white male who is attempting to relate to “ghetto blackness” through the use of Ebonics and images of a black couple getting ready to go on vacation. In Everest College advertisement, the advertisement is set in a dimly lit parking lot with a black male wearing signifiers of blackness (oversized white t-shirt, hat turned sideways) yelling into the camera. This scene is relating more to the targeted audience—uneducated lower-class individuals. Both videos portray blackness as ghetto-like.
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